Lumaa quotes its rates in writing on a call. This page explains the three commercial models on offer and what actually moves the size of a bill.
There is no rate on this page. Lumaa sells under three commercial models: a flat monthly rate for a dedicated line, payment per connected minute of talk time, and payment per qualified lead. Which of the three is cheapest for you depends on your list size, your answer rate and how long your calls run.
We quote all three in writing once we know the volume. What follows is the arithmetic behind them, including the costs that vendor headline numbers usually exclude.
Written by Ayman Sheik Ali, founder of Lumaa, in Dubai · Published · Jump to the comparison checklist
Three reasons, in order of how much they matter.
If you want a number today, ask for one. You get a written quote covering all three models with the assumptions printed on it. Nothing on this page substitutes for that.
Every AI calling vendor sells under some version of these. The words matter more than the figures, because the model decides who carries the risk when a list underperforms.
| Model | Suits | Where it goes wrong |
|---|---|---|
| Flat monthly, per dedicated line | Steady volume you can feed continuously. A budget line you set once and forget. | You pay for the line whether or not it is busy. A small or seasonal list buys idle capacity. |
| Per connected minute | Lumpy volume, pilots, and campaigns whose size you cannot forecast. Talk time is the only meter. | Hard to budget in advance. A long script or a slow qualification raises the bill without raising the number of bookings. |
| Per qualified lead | Buyers who want the vendor to carry delivery risk and who have sales capacity for variable lead flow. | The definition of "qualified" is the entire contract. Agree it in writing before the first call, including who adjudicates a disputed lead. |
On the outcome model the risk moves to us, so the definition of a qualified lead is where the negotiation actually happens. Write it down before anyone dials. Name the qualification questions, the answers that count as a pass, and the person who decides when the two sides disagree.
A sticker rate on a vendor page is the platform's own margin line. These sit underneath it and land on you.
Send every vendor the same questions and keep the written answers. The gap between two quotes usually turns out to be a definition rather than a rate.
| Ask the vendor | Why the answer moves the number |
|---|---|
| Is the meter connected minutes or dial attempts? | A list with a low answer rate is cheap on a connected-minute meter and expensive on a per-attempt one. The same campaign can land far apart on this answer alone. |
| Is billing rounded per second or per minute, and is there a minimum billed duration per call? | Short calls dominate outbound. Coarse rounding with a minimum duration materially raises the effective cost of a list that hangs up early. |
| Is telephony inside the rate or passed through at carrier cost? | Carrier minutes are a separate line on most platforms. Two quotes that treat this differently are not the same product. |
| Are speech recognition, the language model and speech synthesis inside the rate? | Developer platforms meter these separately. Several vendors can end up on one month's invoice. |
| Who provides and registers the phone number? | UAE marketing calls must come from a number registered to your own company under Cabinet Resolution 56 of 2024. Someone pays for provisioning and someone does the paperwork. |
| How many concurrent lines does the quote cover? | Concurrency sets how fast a list is worked. A quote for one line and a quote for several are different purchases. |
| What is the minimum term and the minimum commitment? | A rate is only comparable alongside what you have to commit to get it. |
| What is the overage rate once a bundle runs out? | Overage is often the highest rate in the agreement, and campaigns that work are the ones that hit it. |
| What counts as a qualified lead, in writing? | Only relevant on outcome pricing, where it is the whole agreement. Include who adjudicates a disputed lead. |
| Is Arabic billed the same as English? | Ask rather than assume. If the answer is different, a bilingual campaign is not comparable to an English-only one. |
Then price the same campaign through every set of answers using your own figures: your list size, your answer rate and your average call length. Vendors model with their own best-case assumptions, and yours are the ones you will be billed against.
Buyers ask us to publish a table of rival per-minute rates. We do not. Every figure in circulation for the other UAE and global platforms traces back to a competitor's comparison blog rather than to the vendor's own published price list, and we are a competitor too. A number copied from a rival's marketing page and republished here becomes a fact about them that we invented. Ask each vendor for their rate in writing and compare the written answers.
Our platform comparison covers the nine platforms a Dubai buyer is likely to shortlist and what each one is good at.
All three are quoted in writing against the same assumptions, so you can see the same campaign priced three ways before you commit.
A fixed monthly amount for a dedicated line. Best when volume is steady enough to keep the line busy and you want one predictable number in the budget.
Billed on talk time that actually connects. Best when volume moves around, and the honest choice for a first campaign before anyone knows how the list behaves.
Billed on the outcome. We carry the delivery risk. Works when the definition of a qualified lead is written down and agreed before the first call goes out.
This page describes commercial models and cost structure in general terms for buyers evaluating AI calling in the UAE. It is not a quote, an offer, or legal advice. Regulatory references reflect published sources as of ; verify current requirements with your legal counsel and your licensing authority.
Tell us your list size and your monthly volume. We price the same campaign three ways and print the assumptions on it.